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This web page hchla.com states the following, "Hillsborough County Hotel and Motel Association." We saw that the webpage stated " Welcome to Tampa Bay! What is the HCHMA? The HCHMA is a membership-based organization comprised of local hotels, motels, resorts, industry partners and affiliated businesses that collectively contribute to Tampa Bays multi-billion dollar tourism industry." It also said " If you are a hotelier or business owner interested in working with hoteliers in the Tampa Bay area Click Here. For information on joining the HCHMA. Ready to join now? Planning a visit to Tampa Bay?." The header had Tampa as the highest ranking optimized keyword. It is followed by hotel, motel, and attraction which isn't as ranked as highly as Tampa. The next words hchla.com used was banadb. beachfront was included but could not be understood by web engines.